My Philosophy

"Someone never 'arrives' because we're always on a journey. A journey of constant discovery, refinement and growth."

Chapter One: Getting Fired was the best thing that happened to me.

If I could summarize the last years of my job before starting my company, I would quote Peter Gibbons from the movie Office Space, “I don’t like my job, and I don’t think I’m gonna go anymore.” The reality, however, was that I didn’t quit because the money was good. The issue wasn’t so much about the job as it was me. The problem was that it wasn’t the right job for me. As a result, I lagged, made errors, and the quality of my work suffered. It got so bad that at one point, management placed me into a closet turned office. There I sat, four years into my career, in a closet with no window and a door. I had a title but loathed to be doing something else. “How did I get here?” I asked myself. 

My career started strong but, over a few years, appeared to have withered. Then it happened, after a few disappointing incidents, I was rightfully terminated. The owner called me into his office and said, “Carlos, I’m sure this comes as no surprise to you. I have to let you go.” He then elaborated, “I don’t think this career is for you. Have you considered other options?” Many would probably have felt defeated and depressed. Surprisingly enough, I was somewhat glad. Someone finally kicked me in the behind to do what I knew deep down inside I wanted to do and start my own business. This event was my sign, my blessing in disguise, the catalyst that would change my life. Apparently God had greater things for me.

Chapter Two: Didn't Get the Memo.

In 2005, with my wife’s blessing, I founded Pumped, Inc., a brand development and digital marketing consultancy on a “wing and a prayer,” as they say. Pumped started with the idea to help small businesses and entrepreneurs build and grow their brands. Over the past seventeen years, our team of talented professionals has worked with over 100+ startups, entrepreneurs, and businesses across 45 industries. Starting from my home office, I eventually grew the consultancy into a six-figure company.

Then, in 2008, desiring to give back, I started Pumped For Change, Inc., a 501c(3) non-profit focused on raising funds and awareness for charities, causes, and organizations. That company has gone on to produce some outstanding work and assistance for various organizations.

I want to say it was all smooth sailing from the start, but it was anything but that. When I first started, I barely knew what a Balance Sheet was, let alone a P&L statement. Employee motivation, emotional intelligence, cashflow, servant-leadership? What’s that? I didn’t get the memo!

There’s a saying I came to value over time which is, “You don’t know what you don’t know.” That phrase nicely encompasses my first decade in business. It seemed that everything I learned I did as I went along. Many times I paid with my time. At other times it was financially draining. There were quite a few occasions where I came close to calling it quits, praying for new business. At other times, I rejoiced at our success.

On top of all this, I was trying to be the best husband and father I could be but felt I lacked in that area. Many nights I went to bed disappointed I was not doing my best. I was both present and absent at the same time. Lost in my work, I would come home from a long day and then spend more hours at home behind a computer. Frustrated by my guilt and insecurity, I became short-tempered, impatient, and distant. The strain on my professional and personal life was becoming too much to shoulder on my own.

Chapter Three: Just the beginning.

I’ve pursued excellence in everything I did for most of my life. Whether it was education, sports, my business, or hobbies, the goal was always the same, “be the best at what you do.” However, even though I pursued excellence in everything, it was still not enough. I had the training, knowledge, and experience, but I realized I could not do it all myself when finally, one day, I burned out. After many years of pushing, pulling, fighting, and climbing, I was done. By God’s grace and direction, I found truth in the Word and help from faithful mentors. It was then that I learned the incredible value of coaching and mentorship. This combination of mentorship and coaching is the foundation for Lead®. Led to Lead is a Life, Leadership, and Executive Coaching and Strategic Consulting company. Today I help people from all walks of life that are looking to get out of a rut, take their business to the next level, improve their leadership skills, heal personal relationships, find meaning, or clarify their purpose or more. After successfully overcoming my situation, I decided I needed to help others discover the same empowering truth. Putting in the same pursuit to excellence as I have with all things, I trained formally with PCCI (Professional Christian Coaching Institute – an ICF-approved and accredited institution) as a Life, Leadership & Executive Coach and have well over 150+ hours of coaching others to overcome to succeed. I also hold various professional certifications and well as higher education degrees. All of my experience, certifications and studies make it possible for me to work with leaders to help them define their core values, vision, purpose, & mission to align them for success. I help guide them to maximize their leadership potential in their personal and professional lives to positively impact everyone around them for remarkable results. My ultimate goal is for you to discover and live life to your fullest potential and help you leave a lasting legacy. Let’s get started!

Training, Memberships and Certifications

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